Trade Show Lead Generator
Getting a trade show lead generator is a game changer. A trade show lead generator will help you to save time and resources with the added benefit of maximising the sale of your product or service.
Most trade show, conference and expo exhibitions never fully utilise the power of the booths that they have spent so much money on renting and designing for.
In fact, the vast majority of exhibitors use their sales staff, or even back-office staff, as their main trade show lead generator.
Internal employees are essential a trade shows due to their knowledge base of the products and services offered. However, stopping and engaging with trade show traffic and subsequently qualifying quality leads is a skill set in and of itself.
Brook is an experienced trade show lead generator.
Brook uses a number of expert techniques in order to bring people flocking to your booth. Once there Brook will engage with everyone and explain the key benefits core messages that you want the delegates to know that.
While this helps to increase brand awareness and product/service knowledge, wouldn’t it be great to also generate sales or at the very least a strong commitment by.
As a trade show lead generator Brook not only gathers the crowds but is able to find out, from the specific information that you provide, which delegates are perfect for your product or service. These quality candidates can then be passed to a knowledgeable sales staff in order to close deals and generate an open working relationship.
This allows your sales staff to use their specific knowledge of your product/service to maximum effect and not waste that knowledge on those who are not interested or simply looking for some free pens.
Trade show lead generator training
While many companies use Brook is their preferred trade show lead generator, some companies also like to train their staff to lead generate and qualify for themselves.
Brook has specific ‘Booth Training’ that guides your sales staff through some of the best kept psychological secrets of trade show selling and lead qualification.
This ‘Booth Training’ is available as a stand-alone service or can be combined with Brook’s trade show services for a fantastic discount. Either way, the knowledge that your sales staff and exhibitors will learn can be used in all future trade shows and should be seen as a powerful investment.