Are you struggling to get quality trade show leads? Do you want to get quality trade show leads that turning to solid orders and long-standing business relationships? We can help you get quality trade show leads in more than one way and we will share those methods with you within this article.
One of the biggest challenges at an exhibition or conference is the ability to get quality trade show leads. Sometimes it can even be difficult to get any leads even poor ones.
Most exhibitors populate their booth with sales and back-office staff, which is an excellent strategy for providing a solid knowledge base for your product/service at the event. However, crowd gathering and league qualification is a specific field of expertise in and of itself.
In fact, you will knowledgeable staff may know everything there is to know about your product/service, but maybe extremely uncomfortable approaching, stopping and talking to strangers.
One of the best ways to get quality trade show leads is to hire a professional presenter such as Brook who is able to not only generate crowds and stops traffic, but is also able to work out which people with the required have a genuine interest, an instant need, for your product or service.
Brook will then be able to allocate each of these interested individuals to a member of your sales team who will be able to provide quality targeted information. This frees up your staff resources for those people who are prepared to buy or make a solid commitment to what you are offering. It also allows your staff to enjoy the event in the knowledge that they are not having to step outside of their comfort zone yet can remain a powerful component of the team.
How about another powerful option to get quality trade show leads?
Having an expert presenter such as Brook get quality trade show leads to your company is a great way to improve your trade show, exhibition and conference experience.
But there is an additional way that allows your staff to get quality trade show leads for themselves and be able to do it at every trade show that you have ever exhibit at.
This comes in the form of ‘Booth Training’ provided by Brook himself.
‘Booth Training’ is a service that can be purchased regardless of whether you hire Brook to get quality trade show leads out your exhibit or not.
To find out more about the services Brook can offer your company get in touch today, we will be happy to guide you through the way that we provide our services and to answer any of your questions.