Trade Show Secrets

We going to share with you one of the best kept trade show secrets. The best trade show secrets are the hardest to come by, yet you’ve managed to get lucky and find one of them.

When most people think of trade show secrets, they tend to think of small individual pieces of information that may help here and there.

The problem with these types of trade show secrets is that it really takes practice to be able to implement them in a way that has an impact. In fact, some of these trade show secrets simply don’t work and when they are trialled at a trade show you may well lose those important clients.

By far the biggest reason to hire an expert in the field of trade show maximisation is that it allows your sales team to focus on what they do best. A few tips here and there may sound easy, but sales staff can get so focused on the trade show secrets that they forget to focus on being an expert for your company.

So the best trade show secret is to hire an expert who makes a living by enhancing trade show experience for companies.

Brook is one of these experts.

Brook is able to generate a great deal of interest in your trade show exhibition using his specialised brand of entertainment known as ‘Mind Play’.

This really pulls in the crowds.

But what is really needed is a way to sift out the delegates in the crowd who are genuinely interested in your product/service. This is something that Brook excels at.

During Brook’s presentations he will include your company name, logo, core message as well as product/service information. This means that everyone who sees Brook goes away knowing about your company and what it is about. However, some people will be selected based on their interest and passed on to your sales team.

Getting these ‘hot leads’ past your sales staff will not only stop their time being wasted it will also improve their experience at the trade show and more importantly generate sales.

Learning the trade show secrets

So, you want to learn the trade show secrets?

Sure thing!

Brook is not precious about his trade show secrets, he realises that it takes more than the knowledge of these trade show secrets in order to have the type of impact that Brook can provide.

That being said, Brook offers in intensive ‘Booth Training’ that will share with you, and your sales team, some of the most prevalent trade show errors that are being made at every single trade show. The ‘Booth Training’ will also teach some of Brook’s best tips on maximising lead generation among other things.

You can book this ‘Booth Training’ is a stand-alone event, or as part of a package were Brook can provide quality leads generation for your trade show exhibition.

To get things off the ground get in touch with us and share with us your trade show ideas and the dates that you plan to exhibit.