3 Top Trade Show Tips
Here are 3 top trade show tips that you just can’t ignore and won’t cost you a penny to implement. It may only take you a minute or two to read through these 3 top trade show tips, but it will have a long lasting impact for your trade show experience.
One of the hardest things to do at a trade show is get your staff to interact with people walking by in the aisles. However, it is extremely crucial as those are the people who you want to stop by your booth and find out more about your company and its products.
There can be reluctance from staff members to actively pull people into the booth. This can be for many reasons such as confidence, lack of technique, demotivation, etc.
These three tips give your staff a simple formula to remember and follow that helps to build confidence, gets those important people to stop and helps to motivate your staff all at the same time.
The three steps all begin with ‘s’ you have to:
3 Top Trade Show Tips # 1 – Smile
When you see someone walking in a direction that will pass your booth make eye contact. As soon as you do put a massive friendly smile on your face and keep that eye contact until they get close enough to implement the next step.
3 Top Trade Show Tips # 2 – Stop
As the person approaches your booth you will stop him or her. There are a number of ways to do this, but try to do it non-verbally as it will have a greater impact as they are already making eye contact with you. Try holding out your hand in a way that you indicate you want to shake their hand, they have to stop to shake your hand. There are other ways you may come up with, but this is extremely effective.
3 Top Trade Show Tips # 3 – Speak
As soon as the person has stopped you need to speak, simply say “Hi I am [say your name]” and wait for the person to respond. Then ask them what they know about your company and its products. From there you have a great springboard into talking about your company.
It’s that simple, give it a go and you will always be able to stop people who are walking past your booth and start talking about your company and the great products you offer.